"We must cultivate a cogent as well as a clear style; our speech must be forceful. Some imagine that this consists in speaking loudly, but i can assure them they are in error. Nonsense does not improve by being bellowed . . . Let us be forcible by reason of the excellence of our matter, and the energy of spirit which we throw into the delivery of it. In a word, let our speaking be natural and living. I hope we have foresworn the tricks of professional orators, the strain for effect, the studied climax, the pre-arranged pause, the theatric strut, the mouthing of words, and I know not what besides, which you may see in certain pompous divines who still survive on the face of the earth" (Charles Spurgeon, Lectures to My Students, p. 210).